Green Door Gourmet's Annual Fall Fest features over 70 local artisan craft vendors, Nashville's most popular food trucks, Yazoo beer, local musicians, old-fashioned farm games, Kid Zone entertainment, pumpkin patches, hayrides, and much more! This event drew over 9,000 attendees in 2016. 2017 marked Green Door's 7th annual Fall Fest and flaunted new additions. With edits to the festival layout and structure, we added two outdoor stages, increased our craft vendors, and transitioned into a larger festival experience.
For this event I curated the vendor list, contracted musicians, mapped the festival, vendor, and parking layout, created event timelines and emergency procedures, managed an internal team of 30 employees, oversaw 60+ volunteers, and contracted all external vendors such as security, parking, and medics.
Marketing efforts for Fall Fest included: printed flyers and handouts in surrounding communities; placements in the following publications, Nashville Lifestyles, Nashville Guru, Nashville Life, Yelp, Eventful, AllEvents.in, Do615, Eventbu, and WhereEvent; radio promotion on WSMV and Lightning 100, and extensive social media posts on Green Door Gourmet and selected vendors personal social media pages.
Photos taken by Julia Couch of Phase 3 Marketing, Sarah Wingate and Nathan Morrow of Green Door Gourmet