Green Door Gourmet is a 350-acre organic farm that features u-pick strawberries grown organically nestled in the hills of Tennessee right on the Cumberland River.  This event featured 9-acres of strawberry fields, flaunted gorgeous views, and showcased Nashville’s best local musicians. This event ran 6 days a week for nearly 2 months weather permitting (April through May). Produced in 2016 and 2017, I selected artisan food vendors that sampled products with Green Door Gourmet organic strawberries, food trucks, and bluegrass headliners for Pickin Party series while managing a team of 20 part-time seasonal staff members. This event drew 20,000 attendees to the farm throughout the season. 

Marketing efforts for u-pick strawberry season included: printed flyers and handouts in surrounding communities; placements in the following publications, Nashville Lifestyles, Nashville Guru, Nashville Life, Yelp, Eventful, AllEvents.in, Do615, Eventbu, and WhereEvent; radio promotion on WSMV and Lightning 100, and extensive social media posts on Green Door Gourmet's and selected vendors personal social media pages.  

Photos taken by Julia Couch and Paul Lindsley of Phase 3 Marketing, Chloe Hoffman, Sarah Wingate, and Nathan Morrow of Green Door Gourmet.